Proposal Blog Assignment

Proposal Blog Assignment

As soon as possible, write the proposal section of your proposal and post it here. (We'll discuss what goes in the proposal section in class.)

Fundraising letter

Class writing assignment (blog assignment is below):

16.22 on p. 518 of the text

Due dates See syllabus.

One change in the assignment: I expect that you will write the letter about a group you actually support. If you support no group, pick an Ohio Wesleyan organization or event to raise money for. In fact, generally speaking, you should think "OWU organization" when you are writing the letter.

I will contribute $50 to the organization represented by the best letter in the two classes -- no kidding.

Blog assignment:

By Wednesday's class, reflect on the effectiveness of the "Gorilla Letter," which I handed out in class on Friday. Here are some prompts to get you going.

1. Who are the audiences for the letter?

2. What techniques does Penny Patterson use to manipulate (yes, manipulate) those audiences into donating to her cause?

3. Just who is Penny Patterson, anyway? What ethos does she project?

4. Are the above techniques effective? (Obviously, they are. This fundraising campaign is one of the most successful in history. However, the letter does have more than a few failings.)

5. Just what, exactly, makes them effective.

Do this blog assignment, folks. The last assignment had six participants. I will not look favorably on your fundraising letter unless you respond to this blog assignment.